A huge urban biker and cycling advocate, this project was a labor of love. For the pre-production meeting and location, I biked from Venice to Hollywood and from Venice to Downtown Los Angeles. Showing up sweating for meetings wasn’t a problem this time — they
“appreciated the authenticity”!
Cinematographer: Daron Keet
Executive Producer: Jonathan Nowak
Agency: mono
Creative Director: Riley Kane
Art Director: Kelly Munson
Agency Producer: Tracy Tabery-Weller